The FUE-UJI hosted on Wednesday June 23 at 9:30 the Multiplier Event of the Erasmus+ Ecoblue Tourism project coordinated by the FUE-UJI through EuroFUE-UJI. The results developed in the framework of the project have been presented, which have had the collaboration of the Unversitat Jaume I (UJI), the Port Authority of Castellón, the Provincial Tourism Board of Castellón, SECOT and the NGO Ilêwasi.
Inmaculada Rodríguez, Vice Rector for Students and Social Commitment of the Universitat Jaume I, was in charge of opening the session highlighting “the blue economy as one of the most important areas for entrepreneurship”, especially innovative blue tourism. Then, Gloria Serra, manager of the FUE-UJI, presented the Ecoblue Tourism project, which, shesaid, “was born directly inspired by this blue economy”.
The Ecoblue Tourism Multiplier Event concludes the implementation of this Erasmus+ project presenting its results in sustainable and blue tourism. Nela Gómez, director of the European and International Projects Office of the FUE-UJI, presented the training guide on blue ecotourism business plans, and the mobile application Ecoblue tourism. During the session, the characteristics of this App and how it can be installed and used by young people who wish to undertake in the sector of sustainable coastal tourism were discussed in depth. Anna Tolosa, head of communication and Project Manager has been in charge of presenting the mobile App to the attendees of the Ecoblue Tourism Multiplier Event, which is completely free and is available in Play Store and Apple Store.
Dr. Rosa María Rodríguez, coordinator of the UJI research group GETUR (Gabinete de Estudios Turísticos), also spoke at the event, presenting the key elements for success in sustainable tourism. Rosa María Rodríguez has highlighted the Ecoblue Tourism App as a “very interesting tool to get started in this type of projects”, to which she added “actions must be in line with a sustainable, inclusive, responsible and supportive tourism”.